Cookie Policy
Last updated: May 14, 2026
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better browsing experience, and give website owners useful information about how visitors use their site.
When you visit vettedappointments.com, we place cookies on your device to collect information about your browsing behavior, preferences, and interaction with our content. This Cookie Policy explains what cookies we use, why we use them, and how you can control them.
In addition to cookies, we may use similar tracking technologies such as web beacons, pixel tags, and local storage objects for the same purposes. All such technologies are collectively referred to as "cookies" in this policy.
2. Types of Cookies We Use
We categorize the cookies we use into four categories, based on their purpose. You have full control over three of these categories through our cookie consent banner.
2.1 Essential Cookies
Essential cookies are necessary for the website to function properly. They enable core features such as page navigation, form submissions, security, and accessibility. Without these cookies, the website cannot provide the services you have requested.
These cookies are set automatically and cannot be disabled, as disabling them would prevent the website from functioning. They do not collect personal information beyond what is strictly necessary for the service to operate.
Examples of essential cookies we use include session identifiers, security tokens, cookie consent markers, and load balancing markers.
2.2 Functional Cookies
Functional cookies enable enhanced features and functionality that make your experience more convenient and personalized. These cookies remember your preferences and choices, such as language settings, form field auto-fill data, and display preferences.
Functional cookies are optional and are only set after you provide consent through our cookie banner. They enhance the browsing experience but do not collect data used for advertising or analytics.
Examples include remembering your position in an accordion FAQ list and storing your collapsed/expanded state for the cookie consent banner.
2.3 Analytics Cookies
Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve our website structure, content, and user experience.
We use Google Analytics 4 (GA4) for website analytics. These cookies are only set after you provide explicit consent through our cookie consent banner. If you decline analytics cookies, no analytics data is collected from your visit.
Google Analytics cookies used on our site:
| Cookie Name | Type | Purpose | Duration |
|---|---|---|---|
_ga | Analytics | Google Analytics — distinguishes unique users | 2 years |
_ga_[CONTAINER_ID] | Analytics | Google Analytics 4 — persists session state | 2 years |
_gid | Analytics | Google Analytics — distinguishes unique users | 24 hours |
_gat | Analytics | Google Analytics — throttles request rate | 1 minute |
_gcl_au | Analytics | Google Ads conversion linker | 90 days |
We anonymize IP addresses in Google Analytics and do not combine analytics data with personally identifiable information. Analytics data is retained for 26 months before automatic deletion.
2.4 Marketing Cookies
Marketing cookies are used to track visitors across websites for advertising purposes. They are used to display relevant and personalized advertisements based on your browsing behavior, and to measure the effectiveness of advertising campaigns.
Marketing cookies are optional and are only set after you provide explicit consent. We do not use marketing cookies for cross-site tracking of users without their consent.
Marketing cookies used on our site:
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_fbp | Facebook (Meta) | Facebook Pixel — delivers ads and measures conversions | 3 months |
_fbc | Facebook (Meta) | Facebook Pixel — stores last click attribution | 3 months |
_gcl_aw | Google Ads | Google Ads conversion tracking — stores click data for ad attribution | 90 days |
IDE | Google Ads | DoubleClick IDE — used to serve targeted ads | 2 years |
NID | Google Ads | Google Ads — stores user preferences for ad personalization | 6 months |
fr | Facebook (Meta) | Facebook Pixel — tracks conversions and delivers retargeting ads | 3 months |
3. How We Use Cookies
We use cookies for the following purposes:
- To operate our website: essential cookies enable core functionality including page routing, form processing, and security measures.
- To remember your preferences: functional cookies store your choices such as cookie consent status, FAQ accordion state, and display settings.
- To analyze website usage: analytics cookies (with your consent) help us understand how visitors find and use our site, which pages are most popular, and where visitors encounter issues. This informs our content strategy and UX improvements.
- To deliver relevant advertising: marketing cookies (with your consent) enable us to show you personalized ads based on your interaction with our website, and to measure ad campaign performance.
- To improve site performance: cookies help us load-balance traffic and maintain site speed by tracking server load and caching preferences.
4. Third-Party Cookies
Some cookies on our website are set by third-party service providers. These third parties set cookies on our behalf to provide their services to us. The following third-party services may place cookies on your device when you use our website:
- Google Analytics 4: website analytics service that provides aggregated usage statistics. Google Privacy Policy.
- Google Ads: online advertising platform used for conversion tracking and retargeting. Google Privacy Policy.
- Facebook (Meta) Pixel: advertising and conversion tracking service. Meta Privacy Policy.
- Cloudflare: content delivery network and security service. Cloudflare Privacy Policy.
- Cal.com: scheduling platform for booking discovery calls. Cal.com Privacy Policy.
These third parties have their own privacy and cookie policies governing their use of your data. We encourage you to review the privacy policies of these third parties to understand how they use your data.
5. Managing Cookie Preferences
You have full control over which cookie categories are set on your device. When you first visit our website, you will see our cookie consent banner with the following options:
- Accept All: sets all cookie categories — essential, functional, analytics, and marketing cookies. Grants full tracking access to all third-party services.
- Decline All: sets only essential cookies required for basic website functionality. No analytics or marketing cookies are set. No third-party tracking occurs.
- Save Preferences: allows you to customize which categories to accept. You can individually toggle functional, analytics, and marketing cookies.
To change your preferences after your initial choice:
- Browser-level control: most browsers allow you to block or delete cookies through your browser settings. Note that blocking essential cookies will cause the website to malfunction.
- Clear localStorage: clearing localStorage for our domain will reset your cookie consent status and prompt the consent banner to reappear on your next visit.
- Contact us: email privacy@vettedappointments.com to request deletion of your cookie consent records and analytics data.
6. Cookie Consent Mechanism
Our cookie consent banner appears on your first visit and records your preferences in browser localStorage. Consent is tracked per-browser and per-device — if you use multiple browsers or devices, you will need to set your preferences on each.
Consent records are retained for 3 years for compliance purposes. If you wish to withdraw consent, simply clear your browser's localStorage for our domain or contact us directly. Withdrawal of consent does not affect the lawfulness of processing that occurred before the withdrawal.
We conduct periodic cookie consent audits to ensure our banner accurately reflects the cookies in use on our website and that our consent records are accurate and up to date.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, new third-party integrations, or changes in applicable law. When we make material changes, we will update the "Last updated" date at the top of this policy and take reasonable steps to notify you of significant changes.
We recommend reviewing this Cookie Policy periodically to stay informed about our use of cookies and similar technologies. Your continued use of our website after any changes to this policy constitutes your acceptance of the updated policy.
8. Contact Us
If you have questions about our use of cookies, cookie consent practices, or this Cookie Policy, contact us at:
VettedAppointments
Email: privacy@vettedappointments.com
Website: https://vettedappointments.com
This Cookie Policy is provided for informational purposes and does not constitute legal advice. Consult a qualified attorney to ensure full compliance with applicable cookie laws and regulations in your jurisdiction.